The right price, in the right place, at the right time, to the right customer

Airline pricing is sophisticated. However, the lack of effective IT solutions makes pricing teams focused on technical aspects, while yield value lays in strategic approach. As a result, the airline industry lacks pricing strategy expertise, and average tickets price drops accelerates without being fully replaced by ancillaries.

At Airline Tactics, we strongly believe an effective pricing strategy should be based on powerful benchmarking and analytics capabilities allowing high speed to market, clear fare branding structure, reinforced by a multi-channel and segmented fare distribution strategy.

We particularly excel in leveraging pricing teams becoming more value efficient and data driven, by automating benchmarks and fare filings, to focus them on strategic analysis and discussions along with sales representatives and demand flights analysts.

Examples of Pricing challenges Airline Tactics responds to:

Airline business models we are serving

Deregulation, open skies and low cost model have introduced unprecedented competition and changed customer behaviors.

Whether you are competing with legacy airline, low-cost carrier, sixth freedom hub operator, regional companies or high speed trains, Airline Tactics’ Senior Consultants have proven experience enhancing your pricing teams though strategic frameworks, tools, processes, training and technology. Converting technicians into agile strategists able to accompany and challenge smartly your sales force and revenue managers.

> Origin & Destination optimization without investing in expensive systems

> From Branded Fares to Matrix Pricing

« Airline Tactics assist you in transforming your people and organization, creating processes, and establishing the best airline industry practices, maximizing the value of data and technology so that you gain sustainable, competitive advantages. »

Airline Tactics Pricing services

Airline Tactics proposes a wide range of service types that can be combined in order to create a tailored solution that perfectly fits your business needs, budget and ROI requirements.


With 15 years’ average experience working for airlines of various sizes on 4 continents, Airline Tactics’ Senior Consultants have experienced in their careers most of the pricing, fare filing and yield management challenges you are facing today. Fully operational for consultancy, they have the agility to propose solutions that fit your pricing organization structure and budget.

> Contact us and discuss your requirements


When you have challenging business decision to make, Airline Tactics’ Senior Consultants are available for advisory services on an ad hoc basis, as a long-term partnership plan, or as part of a specific project.

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Airline Tactics’ services include classroom and e-learning courses. Our customized training solutions are tailored to your business needs in order to fit your business challenges, internal policies, and geographical area.

> Discover our specialized airline courses in revenue management and pricing

Coaching & mentoring

When pricing and fare filing teams struggle with performance, coaching is a powerful tool with extremely high ROI. Conducted online through video calls over a long period of time, Airline Tactics coaching services improve the soft skills and mindset of your teams who are running into difficulty, meeting all the demands of their position, and empowering them to be comfortable and effective in highly demanding work environments.

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Airline Tactics’ Senior consultants all have 15 years’ international pricing experience working in large and small airline headquarters. The consultant assigned to your project will have more likely been living and doing pricing in multicultural environments for 3 different airlines, countries, and continents.

How to engage with Airline Tactics

By including Airline Tactics in all your RFI and RFP, you are ensured to receive in a short time a solution proposal tailored to your needs that will deliver predictable and timely business results.

Airline Tactics carefully studies  all business solicitations and responds positively to those that are a good fit for the skills of our available consultants. We particularly excel delivering high return on investment for short-duration projects, combining smartly on-site and remote presence. In addition to your core requirements, we can propose a remote preparation work package, as well as implementation follow-up, coaching and post-service health check.

The easiest way to get in touch with us is through one of our continental points of contact to get scheduled a video call at your earliest convenience with an Airline Tactics Senior Consultant who will take the necessary time to understand your business requirements. You can also send us your RFI or RFP directly by email.

Once your requirements are communicated to Airline Tactics, you will receive a business partnership proposal within 2 to 5 business days.

Facing a challenge? Willing to seize this business opportunity?

Discuss your needs with a Senior Consultant on a video call

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